Annabel’s profit trebles as Mayfair club defies hospitality gloom

Annabel’s, the iconic private members club in London, has defied the current state of the hospitality industry by recording a remarkable increase in profits. In fact, the club has seen a near-tripling of its profits in the year to January 2025, with a pre-tax profit of £12.4m. This marks a staggering 184 per cent rise from the previous year, cementing Annabel’s as one of the city’s most successful and enduring establishments.

Located in the affluent Mayfair area, Annabel’s has been a staple in London’s social scene since the 1960s. Its reputation for exclusivity, luxury, and impeccable service has attracted a high-profile clientele, making it a go-to destination for celebrities, business moguls, and socialites alike.

Despite the challenges faced by the hospitality industry in recent times, Annabel’s has managed to not only survive but thrive. This is a testament to the club’s resilience and the unwavering support of its loyal members. It also speaks volumes about the club’s ability to adapt and evolve with the changing times.

The significant increase in profits can be attributed to the strong revenue growth of the club. Over the past year, Annabel’s has seen a surge in revenue, with an impressive 22 per cent increase from the previous year. This is a remarkable achievement considering the tough economic climate and the uncertainties brought about by the global pandemic.

So, what sets Annabel’s apart from other private members clubs in London? The answer lies in its unwavering commitment to providing its members with the ultimate luxurious experience. From its opulent interiors, exquisite dining options, and world-class entertainment, Annabel’s leaves no stone unturned when it comes to delivering the best to its members.

The club’s exclusive membership has also played a vital role in its success. With a strict application process and a limited number of spaces available, being a member of Annabel’s is a highly coveted status symbol. This has created a sense of exclusivity and belonging among its members, making Annabel’s more than just a club but a community.

Aside from its impeccable service and luxurious offerings, Annabel’s has also become known for its star-studded events and parties. From extravagant New Year’s Eve celebrations to glamorous charity galas, the club has become a hotspot for the who’s who of London. These events not only provide members with unforgettable experiences but also attract media attention, further elevating the club’s prestige and reputation.

In addition to its financial success, Annabel’s has also been recognized for its contribution to the local community. The club has been actively involved in various charitable initiatives, supporting causes such as education, healthcare, and the arts. This demonstrates Annabel’s commitment to giving back to society and making a positive impact beyond its luxurious walls.

As we slowly emerge from the challenges of the past year, Annabel’s serves as a beacon of hope and success for the hospitality industry. Its incredible growth and profitability in such uncertain times are a testament to its resilience, adaptability, and unwavering dedication to providing its members with the best of the best.

In conclusion, Annabel’s has once again proven why it is considered one of the best private members clubs in London. Its remarkable increase in profits, strong revenue growth, and unwavering commitment to excellence have solidified its position as a true icon in the city’s social scene. With its doors open to new members, now is the perfect time to experience all that Annabel’s has to offer and become a part of its prestigious legacy.