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TAT partners with Lalisa ‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”

January 31, 2026
in Africa

Reinforcing Thailand’s Position as a Trusted, High-Quality Destination Through Emotion-Driven Storytelling

BANGKOK, THAILAND – The Tourism Authority of Thailand (TAT) is on a mission to elevate Thailand’s image as a trusted and high-quality destination through its latest campaign, “Feel All The Feelings”. This campaign, in partnership with Lalisa ‘LISA’ Manobal, the Amazing Thailand Ambassador, aims to showcase the multitude of emotions that one can experience while traveling in Thailand.

With the world slowly recovering from the effects of the pandemic, it is more important than ever to remind travelers of the beauty and charm of Thailand. The country has always been known for its warm hospitality, rich culture, and stunning landscapes. And now, with the “Feel All The Feelings” campaign, TAT is taking it a step further by highlighting the emotional connection that one can have with Thailand.

The new TVC, which features LISA, captures the essence of Thailand through a series of emotion-driven storytelling. It takes the viewers on a journey through the vibrant streets of Bangkok, the tranquil beaches of Phuket, the lush greenery of Chiang Mai, and the cultural wonders of Ayutthaya. Each location evokes a different feeling, from excitement and joy to peace and serenity, showcasing the diverse experiences that Thailand has to offer.

But what makes this campaign truly special is the involvement of LISA, the global K-pop sensation and Thailand’s pride. As the Amazing Thailand Ambassador, LISA brings a unique perspective to the campaign, being both a local and an international star. Her love for her country and her passion for travel make her the perfect fit for this campaign.

In a statement, LISA shared her excitement about being a part of this campaign, saying, “I am honored to be the Amazing Thailand Ambassador and to be a part of this campaign that showcases the beauty and warmth of my country. I hope to inspire people to visit Thailand and experience all the emotions that it has to offer.”

The “Feel All The Feelings” campaign is not just about promoting tourism in Thailand; it is about creating an emotional connection with the viewers. It aims to show that Thailand is not just a destination; it is an experience that will leave a lasting impression on one’s heart.

Moreover, this campaign also aligns with TAT’s vision of making Thailand a “Quality Destination”. With its strict safety and hygiene measures, Thailand has been successful in controlling the spread of COVID-19 and ensuring the safety of its visitors. This has reinforced the country’s position as a trusted destination, and the “Feel All The Feelings” campaign further strengthens this image.

TAT Governor, Mr. Yuthasak Supasorn, said, “We are thrilled to launch this campaign, which showcases the emotional connection that one can have with Thailand. We believe that this campaign will inspire travelers to visit Thailand and experience the warmth and hospitality of our people. We are also committed to ensuring the safety and well-being of our visitors, and we are confident that this campaign will help us in our journey towards becoming a quality destination.”

In conclusion, TAT’s “Feel All The Feelings” campaign, in partnership with LISA, is a beautiful portrayal of Thailand’s diverse and enchanting experiences. It not only promotes tourism in the country but also reinforces Thailand’s position as a trusted and high-quality destination. So, pack your bags, and get ready to feel all the feelings in Thailand!

Tags: Prime Plus
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