Podcast group Goalhanger nets US investor backing

US-based investment firm The Chernin Group (TCG) has made a significant move in the world of podcasting, by taking a minority stake in Goalhanger Podcasts – the UK’s leading sports-focused podcast network. This investment marks TCG’s entry into the podcasting industry and is a testament to the growth potential of this medium.

Goalhanger Podcasts, founded by former professional football player Gary Lineker, has become a household name in the podcasting world, with a dedicated fan base and a wide range of successful shows. The network’s success can be attributed to its insightful and engaging content, which covers a variety of sports-related topics and features prominent guests from the sports industry.

The minority stake by TCG will provide Goalhanger Podcasts with the necessary resources and expertise to further expand its reach and enhance its offerings. This investment will support the network’s “next phase of growth,” which includes accelerating its expansion into the US market and developing new intellectual property from its popular shows.

The strategic partnership between TCG and Goalhanger Podcasts is a win-win situation for both parties. TCG, a leading global investment firm with a strong track record, has identified the potential of podcasting as a lucrative investment opportunity. With its expertise in media and entertainment, TCG is well-positioned to support Goalhanger Podcasts’ growth and help it reach new heights.

On the other hand, the investment by TCG will provide Goalhanger Podcasts with the necessary resources to pursue its expansion plans and achieve its long-term goals. The network will now have access to TCG’s vast network and resources, providing it with a competitive edge in the fiercely competitive podcasting industry.

Gary Lineker, the founder of Goalhanger Podcasts, expressed his excitement about the partnership and the growth opportunities it brings. He said, “We are thrilled to have TCG on board as our first outside investor. This partnership will allow Goalhanger Podcasts to continue to produce top-quality content and expand our reach to new audiences, particularly in the US market.”

The transaction between TCG and Goalhanger Podcasts was completed following discussions between the two parties. Both TCG and Goalhanger Podcasts share a similar vision and passion for creating high-quality, engaging content, making this partnership a natural fit.

Michael Kern, TCG’s President of Media and Entertainment, commented on the partnership, saying, “We are excited to partner with Gary Lineker and the Goalhanger team. They have built an incredible brand and have a proven track record of producing compelling and entertaining content. We are confident that with our support, Goalhanger Podcasts will continue to expand and reach new heights.”

The investment by TCG in Goalhanger Podcasts is a significant development in the podcasting industry and a testament to the potential of this medium. As more and more people turn to podcasts for their entertainment and information needs, the industry is experiencing unprecedented growth and is expected to reach $1.1 billion by 2021.

The partnership between TCG and Goalhanger Podcasts is a sign of the times, where traditional forms of media are being replaced by new and innovative platforms. The popularity and reach of podcasts have made it a highly sought-after medium for advertisers, with brands eager to tap into its engaged and dedicated audience.

With the backing of TCG, Goalhanger Podcasts is well-positioned to capitalize on the growing demand for sports-focused content and expand its reach globally. This partnership marks a new chapter in the podcasting industry and is a testament to the potential of this medium to not only entertain but also engage and educate listeners.

In conclusion, the investment by TCG in Goalhanger Podcasts is a significant development in the podcasting world and a clear indication of the medium’s growth potential. With TCG’s support, Goalhanger Podcasts will continue to produce top-quality content and reach new audiences, solidifying its position as a leader in the sports podcasting arena. This partnership is a win-win for both parties and a promising step towards the future of podcasting.