Truecaller Partners with AnyMind Group to Expand Direct Sales Footprint Across MENA and Southeast Asia

Truecaller, the leading global communications platform, has once again made headlines with its latest strategic partnership. The company has joined forces with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce, and digital transformation, to expand its direct sales footprint across the Middle East and North Africa (MENA) and Southeast Asia.

The partnership, announced on 26 February 2026, is set to accelerate the growth of Truecaller’s direct advertising business in these regions. This move comes as no surprise, as Truecaller has been steadily expanding its presence in the MENA and Southeast Asia markets, with a strong focus on providing innovative solutions to its users.

With this collaboration, Truecaller aims to tap into AnyMind Group’s extensive network and expertise in the digital marketing and e-commerce space. AnyMind Group, which operates in 11 markets across Asia and the Middle East, will act as a direct sales reseller for Truecaller, helping the company reach a wider audience and drive revenue growth.

Speaking about the partnership, Sandeep Patil, Managing Director for Truecaller in the Middle East and Africa, said, “We are excited to partner with AnyMind Group, a company that shares our vision of providing innovative solutions to businesses and consumers. This collaboration will enable us to expand our direct sales footprint and reach more users in the MENA and Southeast Asia regions.”

Truecaller’s direct advertising business has been gaining momentum in recent years, with the company offering targeted and personalized advertising solutions to businesses. With over 270 million active users globally, Truecaller has a vast user base that businesses can tap into to reach their target audience effectively.

The partnership with AnyMind Group will further strengthen Truecaller’s position in the MENA and Southeast Asia markets, where the company has seen significant growth in its user base. The collaboration will also provide businesses in these regions with a unique opportunity to reach out to potential customers through Truecaller’s platform.

Kosuke Sogo, CEO and co-founder of AnyMind Group, expressed his enthusiasm for the partnership, saying, “We are delighted to partner with Truecaller, a company that has revolutionized the way people communicate globally. This collaboration will enable us to offer our clients a new and effective way to reach their target audience and drive business growth.”

The partnership between Truecaller and AnyMind Group is a win-win situation for both companies. While Truecaller will benefit from AnyMind Group’s extensive network and expertise, AnyMind Group will be able to offer its clients a new and innovative advertising solution.

The expansion of Truecaller’s direct sales footprint in the MENA and Southeast Asia regions is a testament to the company’s commitment to providing its users with the best-in-class services. With this partnership, Truecaller is well-positioned to continue its growth trajectory and solidify its position as a global leader in the communications industry.

In conclusion, Truecaller’s partnership with AnyMind Group is a significant step towards expanding its direct advertising business in the MENA and Southeast Asia regions. This collaboration will not only benefit both companies but also provide businesses in these regions with a powerful platform to reach their target audience. With Truecaller’s innovative solutions and AnyMind Group’s extensive network, the future looks bright for businesses in the MENA and Southeast Asia markets.