Hirundine whisky: Pierre Schoeman and Duhan van der Merwe unveil 38-year-old masterpiece

Two years ago, the world of premium spirits welcomed two new players, international rugby stars Pierre Schoeman and Duhan van der Merwe. These two athletes, known for their prowess on the field as stalwarts of the Scotland national team and the British & Irish Lions, surprised many by stepping into the world of spirits with the launch of Against the Grain (ATG) Spirits.

Against the Grain Spirits is not just another spirits company. It is a brand with a purpose, a brand that champions craft and quality above all else. Schoeman and van der Merwe, both South African natives, have always had a passion for spirits and when the opportunity arose to create their own brand, they jumped at the chance.

The philosophy behind Against the Grain Spirits is simple yet powerful – to create premium spirits that are crafted with care and purpose. Schoeman and van der Merwe believe that a good spirit is not just about the taste, but also about the story behind it. That is why they carefully select each ingredient and work closely with distilleries to ensure that their spirits are of the highest quality.

One of the core values of Against the Grain Spirits is sustainability. Schoeman and van der Merwe are committed to using sustainable and ethically sourced ingredients in their spirits. They also ensure that their production processes are environmentally friendly, minimizing their impact on the planet.

But it’s not just about creating great spirits, Schoeman and van der Merwe also have a strong focus on giving back to the community. They have partnered with various charities and organizations, using a portion of their profits to support causes that are close to their hearts. This commitment to making a positive impact is what sets Against the Grain Spirits apart from other brands in the industry.

Since its launch, Against the Grain Spirits has gained a loyal following and has received numerous accolades for its exceptional spirits. Their range includes vodka, gin, and rum, all of which have been crafted with the utmost care and attention to detail. Each bottle is a testament to the passion and dedication of Schoeman and van der Merwe.

But it’s not just about the spirits, it’s also about the experience. Against the Grain Spirits has created a unique and immersive experience for its customers. From the sleek and modern packaging to the carefully curated cocktail recipes, every aspect of the brand is designed to give customers a premium and unforgettable experience.

Schoeman and van der Merwe’s success with Against the Grain Spirits is a testament to their determination and drive. They have not only excelled on the rugby field but have also proven themselves as entrepreneurs in the competitive world of spirits. Their passion and dedication have paid off, and they continue to push the boundaries and challenge the status quo in the industry.

In just two years, Against the Grain Spirits has made a significant impact in the world of premium spirits. With their commitment to quality, sustainability, and giving back, Schoeman and van der Merwe have created a brand that is not only successful but also has a purpose. Against the Grain Spirits is more than just a brand, it’s a movement, and we can’t wait to see what the future holds for these two rugby stars turned entrepreneurs. Cheers to Against the Grain Spirits, a brand that truly embodies the spirit of perseverance and success against all odds.