Lee Kum Kee Sauce Serves as Platinum Sponsor of the 2026 Chinese New Year Festival & Market Day

Bringing Festive Flavours and Delicious Moments to the Community

AUCKLAND, NEW ZEALAND – The Chinese New Year is a time of celebration and joy for many communities around the world. It is a time to gather with family and friends, exchange gifts and share delicious food. In Auckland, New Zealand, this year’s Chinese New Year Festival & Market Day was made even more special with the support of Lee Kum Kee Sauce, the global leader of Asian sauces and condiments.

As the Platinum Sponsor of the 2026 Chinese New Year Festival, Lee Kum Kee Sauce brought a touch of traditional and authentic flavours to the community. The festival, held on February 16, 2026, was a huge success with over 50,000 attendees from different cultural backgrounds coming together to celebrate the Year of the Tiger.

The festival was a feast for the senses with vibrant colours, lively music, and delicious aromas filling the air. Lee Kum Kee Sauce played a significant role in creating this festive atmosphere with their wide range of sauces and condiments. From their signature soy sauce to their famous oyster sauce, Lee Kum Kee’s products were used by food vendors to create mouth-watering dishes that delighted the taste buds of festival-goers.

One of the highlights of the festival was the Lee Kum Kee Sauce cooking demonstration. Renowned chefs from the local Chinese community showcased their culinary skills and shared their secret recipes using Lee Kum Kee’s sauces. The audience was treated to a visual and gastronomic experience as they watched the chefs create dishes such as stir-fried noodles, dumplings, and traditional Chinese New Year dishes.

Apart from the cooking demonstration, Lee Kum Kee Sauce also organized a lucky draw for festival attendees. Lucky winners walked away with exciting prizes, including Lee Kum Kee Sauce gift hampers filled with their delicious products. This added an element of excitement and fun to the festival, making it a memorable experience for everyone.

In addition to their active participation in the festival, Lee Kum Kee Sauce also took the opportunity to give back to the community. They partnered with a local charity organization to donate food and supplies to underprivileged families in Auckland. This act of kindness and generosity truly embodies the spirit of the Chinese New Year, which is all about spreading love and happiness.

The 2026 Chinese New Year Festival & Market Day would not have been possible without the support of Lee Kum Kee Sauce as the Platinum Sponsor. Their commitment to bringing authentic and delicious flavours to the community was evident in every aspect of the festival. From the food to the activities, Lee Kum Kee Sauce played a vital role in making this event a huge success.

Speaking about their involvement in the festival, a representative from Lee Kum Kee Sauce said, “We are delighted to be the Platinum Sponsor of the 2026 Chinese New Year Festival. It is an honour for us to be a part of such a significant event in the community. We believe that food brings people together, and we are proud to have played a role in creating a memorable experience for everyone.”

As the festival came to an end, the community was left with happy memories, full stomachs, and a newfound appreciation for the delicious flavours of Lee Kum Kee Sauce. This event truly showcased the brand’s commitment to bringing people together through food, and we can’t wait to see what they have in store for us next year.

In conclusion, Lee Kum Kee Sauce’s participation as the Platinum Sponsor of the 2026 Chinese New Year Festival & Market Day was a resounding success. They brought festive flavours and delicious moments to the community, spreading joy and happiness during this special time of the year. We look forward to their continued support and contribution to the community in the years to come.