From Banks of Yellow River to Dining Tables Worldwide: Lanzhou Beef Noodles Get a Makeover through Cross-industry Fusion

Lanzhou, China – Media OutReach Newswire – 4 February 2026 – Lanzhou Beef Noodles, once a must-try culinary landmark in the city, has now become a cultural phenomenon savored across the globe. This iconic dish is undergoing a remarkable transformation through cross-sector integration, making it not only a local delicacy but also a global sensation.

According to Yang Bingwen, Director of the Commercial Services Division at the Lanzhou Municipal Bureau of Commerce, the city’s beef noodles have a rich history dating back to the Tang Dynasty (618-907 AD). It was originally created by the Hui ethnic minority, who settled in Lanzhou and brought with them their unique culinary traditions. Today, Lanzhou Beef Noodles represent the fusion of traditional Chinese flavors with the influence of the Hui people.

Over the years, Lanzhou Beef Noodles have gained immense popularity and have become a symbol of the city’s culture. People from all over the world come to Lanzhou to taste this delicious dish, and many have even attempted to replicate it in their own countries. However, with the rise of technology and the internet, the demand for authentic Lanzhou Beef Noodles has increased, and the city has taken this opportunity to transform its iconic dish into a global brand.

Through cross-industry fusion, Lanzhou Beef Noodles have undergone a makeover, taking it from the banks of the Yellow River to dining tables worldwide. This transformation has been possible due to the collaboration between the government, local businesses, and the tourism industry.

The Lanzhou Municipal Bureau of Commerce has been at the forefront of this transformation, working closely with local businesses to promote Lanzhou Beef Noodles globally. They have also been actively involved in creating a platform for cross-sector integration, bringing together different industries to showcase the city’s unique cultural heritage.

One of the most significant achievements of this cross-industry fusion is the establishment of the “Lanzhou Beef Noodles Cultural Tourism Festival.” This annual event celebrates the history and cultural significance of Lanzhou Beef Noodles, attracting thousands of visitors from all over the world. It not only promotes the dish but also showcases the city’s tourism potential and boosts the local economy.

In addition to this, Lanzhou Beef Noodles have also become a popular product for cross-border e-commerce, with many international e-commerce platforms featuring the dish and its related products. This has not only increased its global reach but has also opened up new opportunities for local businesses to expand their market.

Moreover, the city has also collaborated with the film and television industry to promote Lanzhou Beef Noodles. The dish has been featured in popular Chinese dramas and movies, bringing it to the attention of a wider audience and further boosting its popularity.

The integration of technology has also played a significant role in the transformation of Lanzhou Beef Noodles. The city has embraced the concept of “smart catering,” which utilizes technology to improve the dining experience for customers. With the use of QR codes, customers can now track the entire process of preparing their noodles, from the selection of the ingredients to the cooking process.

The success of Lanzhou Beef Noodles’ transformation through cross-industry fusion is a testament to the city’s determination to preserve and promote its cultural heritage. It has not only elevated the dish to a global level but has also boosted the city’s economy and tourism industry.

As Yang Bingwen puts it, “Lanzhou Beef Noodles are not just a dish; it is a cultural IP that represents the city’s history, tradition, and people. Through cross-sector integration, we have been able to elevate this dish to a global brand, and we will continue to strive for its further development and promotion.”

In conclusion, Lanzhou Beef Noodles have come a long way from being a local delicacy to a global sensation. The city’s efforts to integrate different industries and promote its cultural heritage have not only transformed the dish but have also put Lanzhou on the map as a must-visit destination. So, if you ever get the chance to visit Lanzhou, don’t forget to try the iconic Lanzhou Beef Noodles and experience the fusion of flavors that have taken the world by storm.